When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?
Internet Marketing Inc. is one of the fastest growing full service Internet marketing agencies in the country with offices in San Diego, and Las Vegas. We specialize in providing results driven integrated online marketing solutions for medium-sized and enterprise brands across the globe. Companies come to us because our team of well-respected industry experts has the talent and creativity to provide your business with a more sophisticated data-driven approach to digital marketing strategy. IMI works with some clients through IMI Ventures, and their first product is VitaCup.
Back-scattered electron imaging, quantitative X-ray analysis, and X-ray mapping of specimens often requires grinding and polishing the surfaces to an ultra smooth surface. Specimens that undergo WDS or EDS analysis are often carbon-coated. In general, metals are not coated prior to imaging in the SEM because they are conductive and provide their own pathway to ground.
If your video is product- or service-centric, potential customers have no chance at feeling some connection with your video. Your product or service just helps them accomplish a job that they need to complete! But, if you take a human-centric approach, you have a chance to grab their attention even when they are not explicitly looking to solve a problem. They can enjoy your story and learn a little more about your brand without feeling like they are watching an advertisement. http://www.youtube.com/e/7bNPg8UbhaE?app=desktop
It’s hard to believe that the Internet is now multiple decades old. Affiliate marketing has been around since the earliest days of online marketing. It’s a great solution for businesses that are risk-averse or don’t have the budget to spend on upfront marketing costs. Use affiliate marketing to build a new revenue stream for your ecommerce or B2B business.
Your first opportunity to delight comes directly after the purchase. Consider sending a thank you video to welcome them into the community or an onboarding video to get them rolling with their new purchase. Then, build out a library of educational courses or product training videos to cater to consumers who prefer self-service or simply want to expand their expertise.
6. Measurement and analysis. You won’t get far in SEO unless you know how to measure your results, interpret those results, and use your analysis to make meaningful changes to your approach. The best tool for the job is still Google Analytics, especially if you’re new to the game. Spend some time experimenting with different metrics and reports, and read up on Analytics knowledge base articles. There’s a deep world to dive into. https://www.youtube.com/watch?feature=youtube_gdata&v=e29F5n3ea0I
If Google finds two identical pieces of content, whether on your own site, or on another you’re not even aware of, it will only index one of those pages. You should be aware of scraper sites, stealing your content automatically and republishing as your own. Here’s Graham Charlton’s thorough investigation on what to if your content ends up working better for somebody else.
I think by now, most of the principles of SEO are more or less well understood by people that have done their time in the trenches since 1999, although new platforms and data types arrive all the time keeping the need for ongoing practice or testing even more important than in the past. The need to learn about new entrants like Siri, Alexa, Facebook, Linkedin, and specialist search engines (like Booking.com, for example) will keep SEOs on their toes for years to come.
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.

Opinions vary greatly among sound engineers on the best method and equipment for recording audio with a DSLR. You’ve likely seen many videos that use a lavalier microphone — the small piece that clips below the collar of the talent’s shirt. Lavaliers come in both wired and wireless options. However, lavaliers can be a bit obtrusive both for the talent (who has to have a wire threaded down his or her shirt) and for the viewer (who has to see a microphone for the whole video).
In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[32] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[33] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[34] https://www.youtube.com/watch?v=e29F5n3ea0I&feature=youtu.be
SEM is great for brand recognition as it means that you’ll be at the top of the list every time someone searches. It’s also a great way to bring in targeted traffic to your website. And because it has to do with paid ads, it’s easy to understand your ROI in a direct way – you are using paid ads and will be able to monitor the traffic on those and then create campaigns based on this information.
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
On the other hand, a website can have a fantastic paid search strategy in place and experience short-term gains in traffic and click-through rates (CTR) while missing SEO optimization completely. In this case, growth will be fast and visitors/clicks will be generated through a more diverse set of keywords—but it may cost quite a bit of money that would be more effective elsewhere. http://youtube.com/watch?v=e29F5n3ea0I&app=desktop

When referring to the homepage, a trailing slash after the hostname is optional since it leads to the same content ("https://example.com/" is the same as "https://example.com"). For the path and filename, a trailing slash would be seen as a different URL (signaling either a file or a directory), for example, "https://example.com/fish" is not the same as "https://example.com/fish/". https://www.youtube.com/attribution_link?a=e29F5n3ea0I&u=watch?v=XXXXXX&feature=share


Social sharing and comments: If you’re on social media, you’re probably familiar with sharing and commenting. Social shares and comments are good indicators of how relevant your content is with your target audience. If a viewer watches your video and takes the time to share it with their network, you probably created a great piece of content. Social shares are also important because the more times your video is shared, the more it’ll be viewed. If your goal is to reach to reach a lot of people, social shares is good metric to track.
ESEM is especially useful for non-metallic and biological materials because coating with carbon or gold is unnecessary. Uncoated Plastics and Elastomers can be routinely examined, as can uncoated biological samples. Coating can be difficult to reverse, may conceal small features on the surface of the sample and may reduce the value of the results obtained. X-ray analysis is difficult with a coating of a heavy metal, so carbon coatings are routinely used in conventional SEMs, but ESEM makes it possible to perform X-ray microanalysis on uncoated non-conductive specimens; however some specific for ESEM artifacts are introduced in X-ray analysis. ESEM may be the preferred for electron microscopy of unique samples from criminal or civil actions, where forensic analysis may need to be repeated by several different experts.
Writing blog posts is especially effective for providing different opportunities to land on page one of search engines -- for instance, maybe your eyeglass store’s website is on page three of Google for “eyeglasses,” but your “Best Sunglasses of 2018” blog post is on page one, pulling in an impressive amount of traffic (over time, that blog post could also boost your overall website to page one).

To understand what is Search Engine Marketing, it is must to understand both paid and unpaid means of Search Marketing. SEM is one of the best ways to use competitive cost per acquisition techniques to draw in new customers, improve ranking in SERPs, boost Search Engine presence, and optimize other marketing campaigns. The primary aid of Search Engines is to deliver exactly what a searcher is looking for, and SEM assists businesses to influence Search Engines to display their Ads to searchers.

Did you know that 85% of Facebook video is watched with no sound? Many people watch videos in places where they can't turn the sound up, or where there's background noise. Those are two important reasons why video captions matter. And, of course, video captions matter for accessibility. Include captions, and you will improve you click-through rate as those with hearing loss or impairment can still understand your video content. Captions also help with SEO by providing text that search engines can find. http://youtube.com/watch?feature=youtube_gdata&v=7bNPg8UbhaE

Achieving video marketing success is sometimes seen as expensive and hard to do. Content creators are often disappointed with the amount of effort it takes to produce an online video versus the online exposure and visibility that it actually receives. What if your video could appear extremely high in the search engines and thousands of views could be obtained for an extremely low price point?
2. The content quality is very important, but the production quality is not that important. Production quality and technical aspects have to be OK but not world class. Better production quality is correlated with more trust, but it can’t make up for the lack of substance. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging.

When they’re considering buying something and want to research their options, there’s a variety of methods used. Some of the top tactics are a search engine, visiting a company or product’s official website, looking at review websites, and watching videos. Video could easily be incorporated into every one of those places, giving your brand a better chance of convincing the consumer.
Additionally, there are many situations where PPC (a component of SEM) makes more sense than SEO. For example, if you are first launching a site and you want immediate visibility, it is a good idea to create a PPC campaign because it takes less time than SEO, but it would be unwise to strictly work with PPC and not even touch search engine optimization.
By now, you've likely seen all the "gurus" in your Facebook feed. Some of them are more popular than others. What you'll notice is that the ads you see that have the highest views and engagement are normally the most successful. Use a site like Similar Web to study those ads and see what they're doing. Join their lists and embed yourself in their funnels. That's an important part of the process so that you can replicate and reverse engineer what the most successful marketers are doing.
Google uses a hyperlink based algorithm (known as ‘PageRank’) to calculate the popularity and authority of a page, and while Google is far more sophisticated today, this is still a fundamental signal in ranking. SEO can therefore also include activity to help improve the number and quality of ‘inbound links’ to a website, from other websites. This activity has historically been known as ‘link building’, but is really just marketing a brand with an emphasis online, through content or digital PR for example.
When they’re considering buying something and want to research their options, there’s a variety of methods used. Some of the top tactics are a search engine, visiting a company or product’s official website, looking at review websites, and watching videos. Video could easily be incorporated into every one of those places, giving your brand a better chance of convincing the consumer.
SEM search placements include an “Ad” designation. SEO does not. Search results that appear as a result of SEM or SEO look different on SERPs. Paid ads that receive placement through SEM tactics are often identified as an ad (e.g., by an icon appearing next to the placement), whereas the search results that appear as a result of organic SEO are not marked in such manner.
Paid Search: The advantage of paid search is that you can have your website listed on the first pages in a prominent spot on Google and other search engines. However, showing up is only part of the process. You need to create an ad that not only leads to clicks, but to sales or whatever result you're looking for. If you don't know what you're doing, it's possible to write an ad that people are drawn to and click on, however, you don't make sales. Since you pay per click, and clicks can add up quickly, you can lose money.
There's a lot to learn when it comes to the internet marketing field in general, and the digital ether of the web is a crowded space filled with one know-it-all after another that wants to sell you the dream. However, what many people fail to do at the start, and something that Sharpe learned along the way, is to actually understand what's going on out there in the digital world and how businesses and e-commerce works in general, before diving in headfirst.
According to Statistica, 76% of the U.S. population has at least one social networking profile and by 2020 the number of worldwide users of social media is expected to reach 2.95 billion (650 million of these from China alone). Of the social media platforms, Facebook is by far the most dominant - as of the end of the second quarter of 2018 Facebook had approximately 2.23 billion active users worldwide (Statistica). Mobile devices have become the dominant platform for Facebook usage - 68% of time spent on Facebook originates from mobile devices.
Are you thinking about adding artificial intelligence to your organization? It’s certainly a hot topic and worth the attention.   This paper outlines the SAS approach to AI and explains key concepts. It also provides process and implementation tips if you are considering adding AI technologies to your business and analytical strategies. Continue Reading...
Google’s Accelerated Mobile Project (AMP) will gain even more popularity. AMP is a collaboration between developers and other industry professionals to create a massive open source library that offers users more opportunity to create quick and smooth mobile-friendly web pages. This is one area where we’ll be seeing the death of slow-loading pages that rank low. The use of AMP has resulted in huge increases in mobile searches and traffic from major publications such as the Washington Post and Slate. http://m.www.youtube.com/watch?feature=player_embedded&v=7bNPg8UbhaE

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this guide is meant for you. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices outlined below will hopefully make it easier for search engines to crawl, index and understand your content.

For example: If you sell household electronics and your paid ad promotes your selection of noise-cancelling headphones, your landing page should feature your noise-cancelling headphones. Directing people to your homepage instead, where they’ll need to sift through your product categories or do another search, will lead to frustration and a poor chance of getting the sale.


But there is more… there is also the need to blend what is “optimal” with what is “realistically acceptable” in a basket of digital marketing tools. In particular, SEOs have a tendency to think and often work in isolation. They do not appreciate many of the issues surrounding development processes such as Agile, Scrum, and Lean methodologies. Not understanding these wider engineering concepts, SEOs’ implementations continually lose out to other “more urgent” projects.
To get organic results by SEO, it is important to learn SEO so you can create SEO compatible website that helps you build long lasting trust in your business. You should know how to use White Hat SEO Tactics for SEO rank improvements. Websites, which are optimized for search engines and focus on relevancy and organic ranking, are optimized via White Hat SEO techniques. Some of the notable White Hat SEO practices are-
Paid search is precise and agile. You get the searchers you want, but you pay for that convenience. SEO is technically free, but it takes research and effort to make sure your net is in the right place and catching the right kind of fish. It also takes longer to move a net than to pack up your tackle and try another lake, and the same is true for drastically changing an SEO campaign versus changing a paid search campaign. http://www.youtube.com/v/7bNPg8UbhaE&feature=youtube_gdata
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[2] As digital platforms are increasingly incorporated into marketing plans and everyday life,[3] and as people use digital devices instead of visiting physical shops,[4][5] digital marketing campaigns are becoming more prevalent and efficient.
Both use keyword research to uncover popular search terms. The first step for both SEM and SEO is performing keyword research to identify the best keywords to target. The research includes looking at keyword popularity to determine the top keywords or buying keywords that your ideal audience searches for. It also includes looking at keyword competition to see what other brands are targeting the same keywords and determining what you will need to do to compete with those other companies. http://m.youtube.com/watch?feature=player_embedded&v=7bNPg8UbhaE
Remember also, that search engine marketing is only one online digital communications tool. For established brands, we commonly see from web analytics that more than half of site visitors arrive at a site, not through search engines, but directly through typing in the web address or following a bookmark (web analytics tools label these as ‘no referrer'). The volume of direct visitors shows the power of branding, PR and offline communications in driving visitor traffic.
Other Way of Measuring Success:  Total views was not a metric that we focused on, but we instead looked at the polish/quality of the video and the reception of the overview video by Blue Water Defense. As a brand overview video, this was very well received by the client. The overall redesign of the website along with the overview video increased qualified traffic and engagement for Blue Water Defense. We set out to tell the story of our client in a powerful, engaging, and dramatic fashion which was accomplished and proven by the final product.
Step by Step Guide Showing you How to Make an Animated Promo Video in 1hour. We will do this by remaking a popular, Master Card Commercial. You know the ones, "Hotdog $5, 2 Seats near the dugout $150, Spending an afternoon with your son, Priceless". With Over 2,700 Students and 4.5 Star Rating this is one of the Best Courses on Making Animated Promo Videos!
2. The content quality is very important, but the production quality is not that important. Production quality and technical aspects have to be OK but not world class. Better production quality is correlated with more trust, but it can’t make up for the lack of substance. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging. https://m.youtube.com/watch?v=e29F5n3ea0I

Internet Marketing Inc. is one of the fastest growing full service Internet marketing agencies in the country with offices in San Diego, and Las Vegas. We specialize in providing results driven integrated online marketing solutions for medium-sized and enterprise brands across the globe. Companies come to us because our team of well-respected industry experts has the talent and creativity to provide your business with a more sophisticated data-driven approach to digital marketing strategy. IMI works with some clients through IMI Ventures, and their first product is VitaCup.
Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video. https://m.youtube.com/watch?feature=player_embedded&v=7bNPg8UbhaE

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal "search" functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.

Being a leading data-driven agency, we are passionate about the use of data for designing the ideal marketing mix for each client and then of course optimization towards specific ROI metrics. Online marketing with its promise of total measurement and complete transparency has grown at a fast clip over the years. With the numerous advertising channels available online and offline it makes attributing success to the correct campaigns very difficult. Data science is the core of every campaign we build and every goal we collectively set with clients.


The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[39] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[40] in addition to their URL submission console.[41] Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click;[42] however, this practice was discontinued in 2009.
The inbound methodology is the marketing and sales approach focused on attracting customers through content and interactions that are relevant and helpful. Each video you create should acknowledge your audience’s challenges and provide a solution. Looking at the big picture, this content guides consumers through the journey of becoming aware of, evaluating, and purchasing your product or service.
Samples must be solid and they must fit into the microscope chamber. Maximum size in horizontal dimensions is usually on the order of 10 cm, vertical dimensions are generally much more limited and rarely exceed 40 mm. For most instruments samples must be stable in a vacuum on the order of 10-5 - 10-6 torr. Samples likely to outgas at low pressures (rocks saturated with hydrocarbons, "wet" samples such as coal, organic materials or swelling clays, and samples likely to decrepitate at low pressure) are unsuitable for examination in conventional SEM's. However, "low vacuum" and "environmental" SEMs also exist, and many of these types of samples can be successfully examined in these specialized instruments. EDS detectors on SEM's cannot detect very light elements (H, He, and Li), and many instruments cannot detect elements with atomic numbers less than 11 (Na). Most SEMs use a solid state x-ray detector (EDS), and while these detectors are very fast and easy to utilize, they have relatively poor energy resolution and sensitivity to elements present in low abundances when compared to wavelength dispersive x-ray detectors (WDS) on most electron probe microanalyzers (EPMA). An electrically conductive coating must be applied to electrically insulating samples for study in conventional SEM's, unless the instrument is capable of operation in a low vacuum mode.
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[18][19][50] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[51] although the two are not identical.
However, some of the world's top-earning blogs gross millions of dollars per month on autopilot. It's a great source of passive income and if you know what you're doing, you could earn a substantial living from it. You don't need millions of visitors per month to rake in the cash, but you do need to connect with your audience and have clarity in your voice.
SEM search placements include an “Ad” designation. SEO does not. Search results that appear as a result of SEM or SEO look different on SERPs. Paid ads that receive placement through SEM tactics are often identified as an ad (e.g., by an icon appearing next to the placement), whereas the search results that appear as a result of organic SEO are not marked in such manner.
Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national television ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are also not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.
As an alternative to simply replacing each grey level by a color, a sample observed by an oblique beam allows researchers to create an approximative topography image (see further section "Photometric 3D rendering from a single SEM image"). Such topography can then be processed by 3D-rendering algorithms for a more natural rendering of the surface texture https://www.youtube.com/v/e29F5n3ea0I&feature=youtube_gdata
The dry specimen is usually mounted on a specimen stub using an adhesive such as epoxy resin or electrically conductive double-sided adhesive tape, and sputter-coated with gold or gold/palladium alloy before examination in the microscope. Samples may be sectioned (with a microtome) if information about the organism's internal ultrastructure is to be exposed for imaging.
We still seem to have PageRank as an important ranking factor from Google, but have been told that Google is using a machine learning approach called RankBrain. The focus of this RankBrain approach is to help the search engine understand the meaning of queries better, and provide answers that (still) focus upon meeting the situational and informational needs of searchers.
The Society for Experimental Mechanics is composed of international members from academia, government, and industry who are committed to interdisciplinary application, research and development, education, and active promotion of experimental methods to: (a) increase the knowledge of physical phenomena; (b) further the understanding of the behavior of materials, structures and systems; and (c) provide the necessary physical basis and verification for analytical and computational approaches to the development of engineering solutions.
Conversion rate optimization is all about testing. Many companies get too bogged down in design and what they think looks best and will convert. At the end of the day, you don’t know until you test. At IMI, we have the tools, technology, and expertise to not only build well-optimized web pages but to test them once they go live. Our conversion rate optimization can not only save our client’s money but generate millions in revenue.
Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc. If you're willing to vouch for links added by third parties (for example, if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. The Webmaster Help Center has more tips on avoiding comment spam39, for example by using CAPTCHAs and turning on comment moderation.
A video illustrating a typical practical magnification range of a scanning electron microscope designed for biological specimens. The video starts at 25x, about 6 mm across the whole field of view, and zooms in to 12000×, about 12 μm across the whole field of view. The spherical objects are glass beads with a diameter of 10 μm, similar in diameter to a red blood cell.
Both use keyword research to uncover popular search terms. The first step for both SEM and SEO is performing keyword research to identify the best keywords to target. The research includes looking at keyword popularity to determine the top keywords or buying keywords that your ideal audience searches for. It also includes looking at keyword competition to see what other brands are targeting the same keywords and determining what you will need to do to compete with those other companies. http://m.youtube.com/watch?feature=player_embedded&v=7bNPg8UbhaE
You can confer some of your site's reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link. This would be a good time to use nofollow.
When we talk about marketing on the internet, we're talking about driving traffic or boosting visibility via a number of means. Any type of advertising done on the internet to promote any product, person, service, business or place for that matter, can be deemed as online marketing. However, to succeed in this arena, whether it's SEO, social media, email marketing or beyond, you need to ensure you adhere to the three pillars of trust first and foremost.

People have more options than ever on where they’re starting their research, both in the traditional website sense (i.e., Google, Amazon, Pinterest, Facebook, Next Door, Trivago, Houzz), but also in new ways with voice search on Siri, Alexa, or Google Home. Tactically, of course, everything is different, but that’s the case with all marketing: the “how” will constantly evolve.

The answer, at its basis, is largely what I convey in a great majority of my books about search engine optimization and online marketing. It all boils down to one simple concept: add tremendous amounts of value to the world. The more value you add, the more successful you become. Essentially, you have to do the most amount of work (initially at least) for the least return. Not the other way around.
Of course, you can also include shorter content on YouTube as well, especially if your content is in YouTube’s ad format – viewers don’t have much patience to wait through ads on YouTube, and will often skip ads as soon as they are able. This is your opportunity to use the short-form content you’ve created that jumps immediately into your message and entices viewers to keep watching right from the first second. https://www.youtube.com/watch?v=e29F5n3ea0I&app=m
Brian Dean, an SEO expert and the creator of BackLinko, uses SEO tactics to rank #1 on YouTube for keywords like “on page SEO” and “video SEO”. Initially, Dean admits his YouTube account struggled to get any views. Employing SEO methods like keyword optimization has enabled Dean to rise to #1 on YouTube for search results related to his business. He published his full strategy on Backlinko.
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[57][58] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[59] https://youtube.com/watch?v=e29F5n3ea0I
You may be wondering, why pay to show up in search engines and have people click on your website pages? Can’t you just improve your website’s SEO and get online visibility and organic clicks for free? The answer is that organic search isn’t actually free. SEO strategies are very beneficial to your business, but SEO takes time to take effect, (up to 6 months) and the tactics involve a lot of work toward producing quality content. With SEM/pay-per-click advertising, you see results right away, in the form of your business name on page one of a search.
Look at your short- and long-term goals to choose whether to focus on organic or paid search (or both). It takes time to improve your organic search rankings, but you can launch a paid search campaign tomorrow. However, there are other considerations: the amount of traffic you need, your budget, and your marketing objectives. Once you’ve reviewed the pros and cons, you can select the search strategy that’s right for you. http://youtu.be/7bNPg8UbhaE
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