Google’s Accelerated Mobile Project (AMP) will gain even more popularity. AMP is a collaboration between developers and other industry professionals to create a massive open source library that offers users more opportunity to create quick and smooth mobile-friendly web pages. This is one area where we’ll be seeing the death of slow-loading pages that rank low. The use of AMP has resulted in huge increases in mobile searches and traffic from major publications such as the Washington Post and Slate. http://m.www.youtube.com/watch?feature=player_embedded&v=7bNPg8UbhaE
Before your start filming, set a music budget and research your local copyright laws. Copyright law can be very difficult to decipher, especially when you’re dealing with digital content. Bottom line: Most music isn’t free. If you use another artist’s music without permission or proper licensing, you risk video removal and legal action. In order to avoid copyright infringement, you’ll need to find royalty free tunes or pay a composer to create an original score. Royalty free songs aren’t free to use; they’re quality songs available for a single flat fee. This means you don’t have to worry about paying additional licensing fees or royalties in the future. YouTube, Pond5, and PremiumBeat are all great sites to find royalty free music.
Consider the age of your business. If you just opened your business and launched your website, it’s going to take time to develop your SEO and begin to appear organically in the search. While that doesn’t mean you shouldn’t put together an SEO strategy, it does mean that you could benefit from an SEM strategy until you build your SEO. SEM is an effective way to drive traffic while building organic SEO. http://y2u.be/7bNPg8UbhaE